Foremost, my grandfather's iconic steamer trunk, the vessel that imported the cultural ingredients and traditions into this country, is featured within the “B” of the word mark. The two horizontal lines within the “B” illustrate the metal dowels of the trunk, while the ornament in the center of the “B” depicts the lock plate and latch. Custom letters were crafted around this singular letter to create a unified word mark that is highly legible, while also harkening back to the style of typography used on my grandparent's Italian immigration paperwork. Paired with this custom word mark was a modern serif typeface that also references the style of the paperwork, while adding a little modern flair with its sharp angles and oblique serifs. My grandparent's personal immigration papers were utilized as graphic elements to illustrate their migration from Italy to America.